Minan Wong

Art Direction, launch identity, complete brand collateral and website development for Minan Wong — a contemporary women's ready-to-wear line made in NYC's Garment District.

Minan and I were introduced through a long-time client of mine, and when her and I finally met, we hit it off right away. We got involved in a deep discussion about sustainability in the fashion industry, a passion we both share.

I started this identity from the ground up — logo, visual system, photo shoot art direction and eventually website — a difficult but rewarding endeavor. Because I partook in all angles of the brand, we were able to create consistency throughout and prepare the brand for launch in a sustainable way.



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